Wednesday, April 02, 2008

A slightly shorter review this week because while it was an interesting episode, there was not much to report on because no one did really great or really awful.  The theme for the 5 remaining restaurants this week was branding your establishment and making sure people know what your restaurant is all about when they come in for a meal.  Raymond decided that he would give the teams some direction and tell them that teaching a cooking class would be a helpful way to explain to people about your brand and get the word out.

Click to continue **SPOILERS**

Most of the cooking classes didn’t seem to help the restaurant brands in my opinion.  Some people did seem to have a great time while others didn’t however there wasn’t much talk about the themes or ideas behind the restaurant or food which I believe was the point of the class.  The twins were having a great time with everyone in their class but I think this is because they all just got drunk the whole time.  They cracked many wine bottles but didn’t even charge the people.  On the lower end were Jeremy and Jane at 8 in the country.  The class seemed really awkward and bored and Jeremy even followed a recipe while he was teaching the class!

The next day was focused on a normal evening service and trying to keep the brand prominent.  Martin and Emma got pamphlets made up to establish the brandless “bravo” as a bistro restaurant.  When they received the pamphlets, the word bistro wasn’t even on them!  This was ok because they went for a BBQ theme in the end. Later on, a desperate Emma was literally standing in front of a competing restaurant intercepting customers to come to bravo instead. 

Lloyd and Adwoa realize their restaurant is near a college so they hand out flyers to the college kids for cheap food.  Laura and Grant embraced their Scottish roots and fixed up the servers uniforms.  They also went on a radio show with a deep fried mars bar to attract customers.

In the Judging, Raymond awards Laura and Grant the prize of restaurant of the week.  They heeded his advice and made changes in the restaurant and brought home a profit.  The other team not going to the challenge is Lloyd and Adwoa.  In a surprise move, Raymond sends the Twins to the Challenge saying that although they are doing pretty well, he feels that they are coasting along and not striving for something better.  While they filled their restaurant, they did not turn over any tables.  Joining them in the challenge will be Martin and Emma, and Jeremy and Jane.  Jane cries.  The end

Be sure to tune in next week to see the couples market their brand even further by packaging one of their meals into frozen food and selling it at the grocery store.  Also be sure to check back here at TFIMB where I will have a special surprise accompanying my review!!

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